๐Ÿงฐ Nonprofit Tool Finder
Nonprofit team working together

Setup Guide

Your first 30 days
with free nonprofit tools

Free if you qualify for nonprofit programs. Under $10/mo if you don't.

Most nonprofits set up tools in the wrong order โ€” they pick a fancy website before they have a working email address, or buy donor software before they have any donors. This guide fixes that.

Each week focuses on one layer, in the order that actually makes sense. By day 30, you'll have a real email address, donation page, newsletter, and donor records โ€” for close to nothing.

Not sure which tools fit your org? Take the 2-minute quiz first โ†’ It scores all 24 tools against your size, budget, and needs before you start this guide.
1

Get a real email address

Google Workspace for Nonprofits ยท Free

Before you set up anything else, you need an email address that ends in your domain โ€” you@yourorg.org, not yourorg@gmail.com. Every other tool you sign up for will ask for your email address. Donors and grantors notice the difference.

Google Workspace for Nonprofits Free ~2 hrs to set up

Gmail, Docs, Drive, and Calendar under your own domain. Free for verified 501(c)(3)s. Approval takes 2โ€“4 weeks, so apply on day 1.

Apply at google.com/nonprofits โ†’
  • Register your domain if you don't have one (Namecheap, ~$12/yr for .org)
  • Apply to Google for Nonprofits โ€” takes 10 min, approval in 2โ€“4 weeks
  • While waiting: set up a free Gmail as a placeholder (yourorg@gmail.com)
  • Create shared folders in Drive for board docs, financials, and programs
  • Share the folder structure with your board before the next board meeting
Don't skip this week. Every tool you set up in weeks 2โ€“4 will ask for your email address. Using yourorg@gmail.com looks unprofessional and can reduce donor trust. Get the domain first.
2

Start taking donations

Zeffy ยท Free ยท No transaction fees

Person using laptop to donate online

Most donation platforms charge 2โ€“5% per transaction. For a nonprofit raising $50K/yr, that's $1,000โ€“$2,500 going to the platform instead of your programs. Zeffy is 100% free โ€” they earn from optional tips donors leave, not from you.

Zeffy 100% free Under 1 hr to set up

Donation pages, event tickets, and peer-to-peer campaigns. Auto-generates tax receipts. No monthly fee, no per-transaction cut.

Get started at zeffy.com โ†’
  • Create your Zeffy account with your new org email address
  • Set up a simple donation page (takes about 20 minutes)
  • Add the donation link to your email signature and website
  • Send a test donation to make sure tax receipts arrive correctly
  • If you run events: create one event listing in Zeffy for your next program
Faith-based org? Check out Tithe.ly instead โ€” built for churches, with text-to-give and in-service giving features Zeffy doesn't have.
3

Send your first newsletter

Mailchimp ยท Free up to 500 contacts

Email still drives more nonprofit donations than social or paid ads โ€” 28% of online giving, per Nonprofit Tech for Good. But your board and donors are not a mailing list. They deserve a proper newsletter that doesn't come from your personal Gmail.

Mailchimp Free to 500 contacts 1โ€“2 hrs to set up

Email campaigns, automation, and basic audience management. The free tier covers most orgs in their first 1โ€“2 years. 15% discount on paid plans for nonprofits.

Start free at mailchimp.com โ†’
  • Create your Mailchimp account with your org email
  • Import your contact list (even if it's just 20 people from a spreadsheet)
  • Set up your brand: logo, colors, and your org name in the footer
  • Write a 3-paragraph "what we're up to" update and send to your list
  • Add a Mailchimp signup form to your website or Zeffy donation page
Over 500 contacts already? Start with Mailchimp anyway. When you hit the limit, the paid plan is $13/mo โ€” or switch to Constant Contact, which offers better inbox delivery and a 30% nonprofit discount.
4

Track your donors properly

HubSpot CRM ยท Free

Person reviewing donor records on laptop

By week 4, you're sending email and taking donations. But if your donor records still live in a spreadsheet, you'll lose track of who gave what, who should get a thank-you call, and who stopped giving. A CRM fixes that.

HubSpot CRM Free (unlimited contacts) 2โ€“3 hrs to set up

Contact database, email tracking, and basic pipeline management. The free tier has no contact limit and no expiry date โ€” it stays free as long as you need it.

Start free at hubspot.com โ†’
  • Create your HubSpot account and import donors from your spreadsheet
  • Tag contacts by relationship: donor, volunteer, board member, grantee
  • Log your last 3 major donors' giving history in their contact records
  • Set a reminder to follow up with anyone who gave over $250 last year
  • Export your Zeffy donors as a CSV and import them into HubSpot contacts
Raising over $500K/yr? HubSpot is still a good start, but you'll eventually want a nonprofit-specific CRM like Bloomerang or Little Green Light โ€” they understand grant cycles, lapsed donors, and fund accounting in ways HubSpot doesn't.
+

When you're ready to grow

Add these as your org scales

Website โ€” Carrd or Squarespace

Carrd is free and takes an afternoon. Squarespace ($16/mo) is better when you need multiple pages, a blog, or a more polished look.

Accounting โ€” Wave (free) or QuickBooks ($75/yr)

Wave handles basic bookkeeping free. Upgrade to QuickBooks via TechSoup ($75/yr) when you're tracking multiple grants or have a real board audit requirement.

Volunteers โ€” SignUpGenius (free)

Once you're running programs with volunteers, SignUpGenius keeps the coordination out of your inbox. Free for basic shift scheduling.

Not sure where to start?

Take the quiz first

6 questions about your org. We'll tell you which of these tools actually fit โ€” and which ones you can skip entirely.

Find my tools โ€” 2 min