Setup Guide
Your first 30 days
with free nonprofit tools
Free if you qualify for nonprofit programs. Under $10/mo if you don't.
Setup Guide
Free if you qualify for nonprofit programs. Under $10/mo if you don't.
Most nonprofits set up tools in the wrong order โ they pick a fancy website before they have a working email address, or buy donor software before they have any donors. This guide fixes that.
Each week focuses on one layer, in the order that actually makes sense. By day 30, you'll have a real email address, donation page, newsletter, and donor records โ for close to nothing.
Google Workspace for Nonprofits ยท Free
Before you set up anything else, you need an email address that ends in your domain โ you@yourorg.org, not yourorg@gmail.com. Every other tool you sign up for will ask for your email address. Donors and grantors notice the difference.
Gmail, Docs, Drive, and Calendar under your own domain. Free for verified 501(c)(3)s. Approval takes 2โ4 weeks, so apply on day 1.
Apply at google.com/nonprofits โZeffy ยท Free ยท No transaction fees
Most donation platforms charge 2โ5% per transaction. For a nonprofit raising $50K/yr, that's $1,000โ$2,500 going to the platform instead of your programs. Zeffy is 100% free โ they earn from optional tips donors leave, not from you.
Donation pages, event tickets, and peer-to-peer campaigns. Auto-generates tax receipts. No monthly fee, no per-transaction cut.
Get started at zeffy.com โMailchimp ยท Free up to 500 contacts
Email still drives more nonprofit donations than social or paid ads โ 28% of online giving, per Nonprofit Tech for Good. But your board and donors are not a mailing list. They deserve a proper newsletter that doesn't come from your personal Gmail.
Email campaigns, automation, and basic audience management. The free tier covers most orgs in their first 1โ2 years. 15% discount on paid plans for nonprofits.
Start free at mailchimp.com โHubSpot CRM ยท Free
By week 4, you're sending email and taking donations. But if your donor records still live in a spreadsheet, you'll lose track of who gave what, who should get a thank-you call, and who stopped giving. A CRM fixes that.
Contact database, email tracking, and basic pipeline management. The free tier has no contact limit and no expiry date โ it stays free as long as you need it.
Start free at hubspot.com โAdd these as your org scales
Carrd is free and takes an afternoon. Squarespace ($16/mo) is better when you need multiple pages, a blog, or a more polished look.
Wave handles basic bookkeeping free. Upgrade to QuickBooks via TechSoup ($75/yr) when you're tracking multiple grants or have a real board audit requirement.
Once you're running programs with volunteers, SignUpGenius keeps the coordination out of your inbox. Free for basic shift scheduling.
Not sure where to start?
6 questions about your org. We'll tell you which of these tools actually fit โ and which ones you can skip entirely.
Find my tools โ 2 min